Ahh!! Not the smoothest by any stretch of imagination. This was an idea which we had for a long time for about 2 years but couldn’t put it to actions. After some thoughts, we had some discussions on how to start it. After some good brainstorming sessions, we came up with the idea of launching a brand which focuses on good quality fabric but that wasn’t enough for us.
After another couple of sessions, we came up with the idea of introducing some styles & designs which not only are pleasant to the eye but also have a deep rooted meaning to it. A product which could reflect your inner thoughts and aspirations to the outside world without saying a word. A product which could project your thoughts on your clothing and transform yourself on to becoming a more confident person than ever before.
Which led us to a line which became the idea of this brand – Style That Aspires And Transforms. Thus, STAAT.